Five Tips for Building Your Brand

YourBrand

  1. Make sure that your Brand is easily found using Google search.  Identify what keywords people would use to search for your product.
  2. Make sure you have a Google+ account for your Brand, this helps with search engine optimization.
  3. Share as many customer references as possible online.  Provide an easy systematic way for your happy customers to share their experience on Social Media Channels.  Then promote and amplify this earned media.  Also, make sure that if there are any dissatisfied customers that they have a private channel to address their concerns.
  4. Get other experts to blog about your product.
  5. Create Youtube education videos about how to use your product.
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Five Actions for Happiness with Tal Ben-Shahar

As we give thanks during the Holidays.  Tal Ben-Shahar,  has five reminders to take action on, not only during the holidays but though out the year.  Tal Ben-Shahar is an author and lecturer.  He taught two of the largest classes in Harvard University’s history, Positive Psychology and The Psychology of Leadership.

Included below is his video which I would highly recommend watching and a summary of the five takeaways.

  1. Let yourself be human. (You will not always be happy, and will experience various emotions.  It is better to not suppress them, recognize them and work on them.)
  2. Give yourself time to recover.  Take mini breaks to recover and vacations to be more productive at work.
  3. Start an exercise training routine.  Exercise will help you be better at work and home.
  4. Breath, learn to take deep breaths.  Take a few moments to meditate and be present in the moment.
  5. Savor and appreciate.  Write down what you are grateful for everyday.

These are such important reminders and so worth your time!  I hope you enjoy his video as much as I did.

 

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Five Tips On Preparing Periscope Interviews

  1. Build your audience ahead of time by promoting your interview. Let your audience know when the interview will be broadcast live and what they should expect.
  2. Make sure you have the most essential equipment in addition to your mobile phone:  Microphone & Tripod.  The microphone will help eliminate background noise and the tripod will keep the live broadcast steady.
  3. Prepare your Periscope titles and questions in advance.  Don’t forget to include any hashtags and/or links.
  4. Make it short 5-10 min. in length.
  5. Interact with your audience if possible, answer questions from Periscope audience.

Here are two examples of Periscope interview sI did at the Gartner Symposium in Orlando on Oct 5th and Oct 6th, 2015.

The first is with Mike Fitzgerald, CIO Advisory Leader and Partner, IBM talking about the IT Organization of the Near Future.

The next interview was with Steve Robinson, GM IBM Cloud Platforms, IBM.

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Reflections from our keynote presentation at the Strategic Capability Network, Toronto, Canada – September 18th, 2014

I had the honour to co-present the keynote address at the Strategic Capability Network Event on September 17th, 2014. I presented with my friend and manager, Colleen Burns, Influencer Engagement Manager at IBM.  We had approximately 130 people attend in person and through a web conference.

You can see our presentation below:

The Topic of the half day conference was Maximizing Business Value Through Social Technologies.

The two other speakers were:
– Jim Moss, Chief Happiness Officer from Plasticity
– Avi Pollock, Vice President Innovation & Strategic Planning, RBC

Jim Moss inspired me to practice my gratitude fluency and discussed how happy employees impact the business. He shared his personal story of recovering from a serious illness.  He was extremely engaging during his presentation.

You can take a look at his youtube video about positive Psychology in business here:

Avi Pollock shared RBC’s experience with implementing RBC Connect and giving 40 000 employees a collaboration platform. He shared the strategy, the lessons learned and the positive surprises of some of the use cases of the tool. One use case that stood out was how quickly the collaboration tool was embraced for crisis management. It gave employees the ability to quickly jump in and create a common web space to help others during difficult circumstances. As an example, during the Alberta Flooding in 2014, RBC employees banned together and used the internal collaboration tools to quickly volunteer and help in their communities.

Collaboration tools can also provide an important saving of time and money when used for technical support forums. Once a question has been asked and answered, it then becomes available for future reference and quick access.

Tracey White, from Strategic Capability Network (SCN) did a fantastic job organizing the conference.    The SCN members were very interactive and engaging.  Please take a look at the Strategic Capability Network to see if you want to join any upcoming sessions.

Posted in collaboration, education, social-business, social-media, work-related | Tagged , , , , , , | Leave a comment

Dance like no one is watching and lead without the title

Those two do not seem related …. dancing and leading.  Although I beg to differ.  When you dance like no one is watching you are in the moment and you have the courage to get out there, forget how you look and just dance. You can influence others with your movement. Inviting others to join you, getting more and more people to dance.  Even creating an environment that makes it easy to dance and enjoy the music.

As a leader, even without the title, you have the opportunity to influence others.  You can be yourself, dance to your own song and control your own direction within the company.   If you are brave enough to get out there, create value and engage even a small group to follow your advice, you are a leader.  What if you could maximize that across the company, go beyond the silos, provide value and even create a movement.

Watch this fun TED Talk video by Derek Sivers:  How to start a movement with dancing, and all the lessons learned.

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Can you improve your learning? What brain research tells us …

I came across this fantastic 3 min. video by Nigel Paine through the Massie Learning Talks from 2013, that I thought was excellent!  Here is the link to the video and summary of Nigel’s points.

Brain research tips for  effective learning:

  •     Remove the stress  (Stressed Brains don’t learn, create stress free learning environments.)
  •     Use many types of media for learning  (For example, video, blogs, webinars, classrooms.)
  •     Provide Group Based Learning (Share experiences, interact with other group members.)
  •     Allow time to process (Allow the thoughts/ideas to marinade.)
  •     Transform competence into behavior (Focus on behavior we want to learn about and apply that behavior quickly.)
  •     Exercise (Bloodflow to the brain helps us learn.)


From my experience I have found that when creating learning, focusing on the task we want the learner to do is effective.

As a Learning Specialist it is important to:

  • isolate the behavioral/work task you want to achieve
  • show the task as it applies to the participant’s work
  • guide the participant through the task
  • let them do the task on their own.

(Show me, Guide me, Let me principle.)

Then, follow up and see if they have performed the task as it applies to their role in the workplace. Record and share any benefits that have come from learning and applying the new task with others.

What are your tips to improve learning?

Posted in education, ideas, Learning, learning-objectives, video, work-related | Leave a comment

Hashtag Overuse #LOL #Funny #NotGuiltyOfThat

Hashtags in the digital world allow you to connect conversations together.  They are great for searching and categorizing content.  However, when you share social content you need to limit your Hashtags so that the whole conversation is not just many Hashtags with the value of the message lost.   For example, in Twitter you only have 140 characters so you don’t want your Hashtags to take up most of your message.  One or two Hashtags are enough to share your content effectively.

What do Hashtags look like and why would you use them?

  • Anatomy of a Hashtag, the pound sign (#) followed by a word.  For example, #Business #Work, #SmarterWorkForce
  • Use Hashtags to make your content easy to find and categorize
  • Search or click on Hashtags to see what other people have shared using the same Hashtag
  • Join into a conversation with other people who are talking about the same Hashtag/topic

How do you use Hashtags effectively?

  • Use one or two Hashtags to categorize your content.  For example, if you are attending a conference you would use the conference hashtag to listen to what other attendees were saying about the conference.  You might also consider using a second Hashtag for a particular session within the conference.  Or for a world wide event, like the Olympics you might search on #sochi2014 to keep up with the event and medal standings.
  • Search on the Hashtag you are planning to use to see what it stands for and what people are saying using that Hashtag. If you make an acronym, check to see how people are using it.
  • You can make up your own Hashtags by using upper and lower letters to put words together #LoveToDance #SocialBusiness
    (remember #DoNotMakeThisTooLongOfAWord)
  • Include your audience.  For example, is there an organization you can include in the conversation that is relevant?  If I am talking about #InstructionalDesign, I might also include #ASTD (which is the American Society of Training & Development).  Note, when using Twitter, you would include specific people with an @ sign, like @adreyzin is my id on Twitter.  However, many organizations do have Hashtags you can include as well.  For example, #IBM, or #NBC, etc.

This is a very funny video about Hashtag overuse by Jimmy Fallon & Justin Timberlake.  I hope we never have conversations like these 🙂

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