- Make sure that your Brand is easily found using Google search. Identify what keywords people would use to search for your product.
- Make sure you have a Google+ account for your Brand, this helps with search engine optimization.
- Share as many customer references as possible online. Provide an easy systematic way for your happy customers to share their experience on Social Media Channels. Then promote and amplify this earned media. Also, make sure that if there are any dissatisfied customers that they have a private channel to address their concerns.
- Get other experts to blog about your product.
- Create Youtube education videos about how to use your product.