Three misconceptions about building your business with social media

Three misconceptions about building your business with social media:

  1. I have to boast on Social Media to drive business.
  2. I can’t share too much or they won’t hire/engage my business.
  3. Others will take my ideas and this will be detrimental to my business.

Let’s take a look at each misconception in more detail. 

  1. I have to boast on Social Media to drive business.

Boasting about your business is not adding value to the customer.  Using Social Media to drive value to your customer and sharing value with your customer would be much more effective in growing your business.  For example, if you are in real estate, sharing that you have sold so many properties does not add value to the customer.  On the other hand, sharing what you think is the direction of the housing market and how clients can benefit from your thought leadership would add value.

adding-value
Ultimately we want to add as much value as possible to our customers in whatever business we are in using social media.  Put yourself in the shoes of your customer and identify what would help them and share it using your expert knowledge.

      2 . I can’t share too much or they won’t hire/engage my business.

If I share all my knowledge, why would they want to hire me or my company?  The reverse is actually true.  The more you share, the more visibility you have and the more opportunities come your way. Sharing

For instance, look at all the podcasts and videos from Tony Robbins, Tim Ferris, Oprah Winfrey, Gary Vee most of these are completely free, yet they enjoy a tremendous amount of success. These experts give away their knowledge focusing on adding value to their customer.  There is so much customer-centric value generated from their easily accessible free content that people want to do business with them and buy their products.

     3. Others will take my ideas and it will be detrimental to my business.

If someone else takes your idea and gives you credit and builds on it you can only benefit from this!  They are advocates for you!   This is the ultimate in getting others to share on your behalf.  Let’s take a look at an example with Simon Sinek, he is the author of four books including a bestseller called, Start With Why: How Great Leaders Inspire Everyone to Take Action.  There are a few people that use excerpts from his videos and put it on youtube and those videos went viral.  Did those videos benefit Simon Sinek?  Absolutely, they gave him more visibility and they shared his insights and ideas with a broader audience.   Sharing your with others as long as you get credit for it will add value to your business.  In addition, if you are able to connect with your advocates and provide value to them this could exponentially grow your business.

Creating-Advocates

How does all this apply to leadership and your personal brand as a leader or executive?

There are many similarities that can be applied to a leader or executive using social media to grow their own personal brand.

  1. Focus on sharing content that adds value to your followers, whether it’s on leadership or specific subject matter expertise.
  2. Share your knowledge and expertise both inside and outside of the company, regularly.
  3. Collaborate with other experts to grow your advocacy.

Would love to hear your thoughts.  What are some of the misconceptions about building your business or personal brand that you have experienced?

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About Anna Dreyzin

Digital Leader | Enabling Individuals and Companies with Social Business| Education Specialist | Strategy Consultant | Speaker
This entry was posted in collaboration, Leadership, social-media, Uncategorized and tagged , , . Bookmark the permalink.

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